backlink checking

E-com

a means of finding out which Web pages are linking to a specific Web site. Many search engines enable users to conduct backlink searches by entering the name of a Web site into the search box preceded by a special command (for example, “link”:). AltaVista and HotBot are two of the most popular search engines to offer this facility. The backlink checking process can be automated by using a service such as LinkPopularity.com, which enables users to search for linking sites at various search engines at once. Backlink checking enables e-business and Web site managers to keep track of their own and their competitors’ online popularity.